Launching a governance token represents one of the most legally complex milestones in a DAO's lifecycle. While tokens can democratize decision-making and align incentives across global communities, they also trigger scrutiny under U.S. securities laws—scrutiny that has resulted in SEC enforcement actions costing DAOs hundreds of thousands to millions of dollars in settlements.
Despite the Trump administration's 2025 shift toward a more crypto-friendly regulatory environment, the Howey Test remains the governing legal framework. As SEC Commissioner Hester Peirce confirmed in July 2025, "tokenized securities are still securities." The Ninth Circuit's 2025 decision in SEC v. Barry underscored that the court-created Howey test continues to apply unless Congress passes legislation like the CLARITY Act.
This guide provides a comprehensive legal checklist for DAOs planning governance token launches, drawing on real-world examples from Uniswap (UNI), Compound (COMP), and MakerDAO (MKR). We'll walk through securities analysis, distribution mechanics, governance design considerations, and the practical compliance steps that can help your DAO navigate this complex landscape.
Understanding the Howey Test for Governance Tokens
The Four-Prong Analysis
The Supreme Court's 1946 decision in SEC v. W.J. Howey Co. established that an "investment contract" (and therefore a security) exists when there is:
- An investment of money
- In a common enterprise
- With an expectation of profits
- Derived from the efforts of others
For governance tokens, this analysis becomes nuanced. Here's how each prong applies:
1. Investment of Money
Even tokens distributed for "free" may satisfy this prong if recipients provided value in exchange:
- Liquidity provision: Users who supplied capital to protocol pools before receiving tokens
- Platform usage: Active users who paid transaction fees
- Services rendered: Bounty hunters, community managers, or developers
- Prior token purchases: Presale or early sale participants
The SEC has argued that "free" airdrops based on prior platform activity constitute quid pro quo arrangements that satisfy the "investment of money" requirement.
Uniswap Example: The September 2020 UNI airdrop distributed 400 tokens to each wallet that had interacted with Uniswap v1 or v2 contracts. While "free" in the traditional sense, recipients had provided liquidity or paid trading fees, creating an arguable exchange of value.
2. Common Enterprise
Courts traditionally required "horizontal commonality"—pooling of assets from multiple investors with pro-rata profit sharing. By 2024, this standard had weakened significantly. The Southern District of New York began finding "common enterprise" wherever investor profits depended on the promoter's efforts, even without strict asset pooling.
For DAOs, common enterprise often exists because:
- Token holders share proportional governance rights in the same protocol
- Protocol revenues or token value increases benefit all holders proportionally
- The DAO treasury represents pooled assets managed collectively
3. Expectation of Profits
This prong examines whether token purchasers reasonably expect financial returns. Red flags include:
- Marketing materials emphasizing token price appreciation
- Roadmaps highlighting features that could increase token value
- Secondary market trading before meaningful governance functionality
- Revenue sharing, staking yields, or buyback mechanisms
Compound Example: Despite COMP's governance utility, legal analysis suggests the SEC would likely view it as satisfying the profit expectation prong because secondary markets arose immediately, and holders anticipated value appreciation based on protocol growth.
The SEC has stated that "the existence of a secondary trading market is typically an indication that people wishing to buy the digital asset may be expecting profits."
4. Efforts of Others
This is the most critical—and most debated—prong for governance tokens. The question is whether token value derives primarily from the founding team's efforts or from decentralized community governance.
Key factors:
- Degree of protocol decentralization at token launch
- Presence of centralized team driving development
- Extent of community voting power over material decisions
- Team token allocations and vesting schedules
MakerDAO Example: MKR launched with significant governance functionality, but concentration of voting power (top three holders controlling 78% of votes) suggests centralized control that could support SEC scrutiny under the "efforts of others" prong.
The 2017 DAO Report: Foundational Precedent
The SEC's 2017 investigative report on "The DAO" remains the foundational analysis for DAO tokens. The Commission concluded that The DAO's tokens were securities because investors "relied on the managerial efforts of The DAO's founders to manage The DAO and to put forth project proposals that could generate profits."
The report established that labeling an entity as a "DAO" doesn't exempt it from securities laws—substance governs over form.
Real-World DAO Token Launches: What We Can Learn
Uniswap (UNI): The Airdrop Model
Launch Date: September 16, 2020
Distribution Strategy:
- 60% allocated to community members over four years
- 21.266% to team members and future employees (4-year vesting)
- 17.734% to investors (4-year vesting)
- 1% to advisors (4-year vesting)
Initial Airdrop: 15% of total supply (150 million UNI) immediately claimable:
- 400 UNI per historical user address (251,534 addresses)
- Proportional allocation to liquidity providers
- 1,000 UNI to SOCKS token holders
Governance Structure: Proposals require 1% of UNI delegated to proposer address (10 million UNI), and 4% quorum (40 million UNI) with majority approval for passage. Two-day timelock before implementation.
Legal Strategy:
- Uniswap Labs explicitly stated they would have "no involvement in v2 protocol development"
- Team members pledged not to participate directly in governance "for the foreseeable future"
- Documentation emphasized token holders' responsibility for ensuring governance decisions comply with laws
Securities Law Analysis: The airdrop to historical users created arguable quid pro quo (users had paid fees), but the governance-focused messaging and team's governance abstention reduced profit expectation arguments. However, immediate secondary market trading and $6+ billion market cap at launch suggested profit expectations existed.
Compound (COMP): Liquidity Mining Distribution
Launch Date: June 2020
Distribution Strategy:
- Ongoing distribution to protocol users based on borrowing/lending activity
- Initial allocation: approximately 50% to users, 50% to founders, team, and investors
- Daily distribution proportional to interest accrued in each market
Governance Structure: 1% of COMP (1 million tokens) required to submit proposals. 400,000 vote quorum required for passage. Two-day timelock before implementation.
Delegation Mechanics: COMP pioneered delegation, allowing holders to assign voting rights without transferring tokens—enabling participation without ownership requirements.
Legal Considerations: Legal analysis by Lowenstein Sandler concluded there is "a strong likelihood that the SEC would view COMP as satisfying each of the Howey test prongs," despite its governance utility. The firm noted secondary trading markets and profit expectations likely satisfied Howey requirements.
Compound's defense would emphasize that "COMP empowers community governance—it isn't a fundraising device or investment opportunity." However, the immediate price discovery and trading undermined this argument.
MakerDAO (MKR): Pre-Launch Token Sale
Launch Date: 2017
Distribution Strategy:
- Tokens sold through pre-launch sales to raise development capital
- No broad public airdrop
- Concentrated ownership structure
Governance Functions:
- Vote on risk parameters (stability fees, debt ceilings, collateral types)
- Elect individuals to specific roles
- Approve non-technical decisions (asset priority lists, governance processes)
Dual Economic Role:
- Recapitalization: During system failures, MKR is minted and sold to cover losses
- Value Accrual: Protocol surplus revenue buys and burns MKR, creating deflationary pressure
Securities Law Analysis: MKR's sale-based distribution and dual governance/economic function create strong securities law concerns. The token provides both governance rights and economic benefits (burn mechanism), aligning with traditional equity characteristics. The presale structure resembles a traditional private placement, increasing securities law exposure.
Fair Launch vs. Presale: Legal Implications
Your token distribution method significantly impacts securities law analysis:
Fair Launch Characteristics
Definition: Equal, simultaneous access to tokens without preferential pricing or pre-allocation.
Typical Mechanisms:
- Liquidity mining with no founder allocation
- Public sale with equal pricing for all participants
- Proportional airdrop to all eligible addresses
Securities Law Benefits:
- Reduces "investment of money" arguments (no preferential terms)
- Minimizes "efforts of others" concerns (no founder stake driving value)
- Decreases profit expectation evidence (no discounted early access)
Challenges:
- Difficult to fund development without team allocation
- May limit team's long-term alignment incentives
- Can result in mercenary token holder base
Presale/Private Sale Characteristics
Definition: Early token sale to selected investors at discounted pricing before public availability.
Typical Structure:
- Institutional investors receive 20-40% discount
- Multi-stage sales (seed, private, public)
- Vesting schedules for early purchasers
Securities Law Risks:
- Clearly satisfies "investment of money" (direct purchase)
- Strong profit expectation (discounted pricing implies appreciation)
- Resembles traditional private placement offerings
- May require Regulation D compliance (accredited investor verification)
When Presales May Be Appropriate:
- Significant capital needed for development
- Reputable investors provide governance expertise
- Legal counsel structures offering with securities compliance
- Long vesting schedules reduce dump risk
Hybrid Approaches
Many successful projects combine elements:
- Small strategic sale (5-10% to aligned investors) with long vesting
- Team allocation (15-20%) with 4-year vesting and 1-year cliff
- Community distribution (70-80%) through airdrops, liquidity mining, grants
Legal Positioning: Hybrid approaches can argue that even if the strategic sale constitutes a securities offering, the broader community distribution represents utility token distribution after sufficient decentralization.
Token Distribution Mechanics and Legal Considerations
Airdrop Strategies
Airdrops have become the predominant DAO token distribution method, but they carry significant legal complexity.
Securities Law Analysis of Airdrops
The "Free" Token Myth: The SEC has challenged the notion that free token distributions avoid securities laws. When airdrops depend on prior platform usage, they may constitute:
- Rewards for services rendered (liquidity provision, trading fees)
- Deferred compensation for platform contributions
- Investment contract distributions to previous capital contributors
Post-Uniswap Evolution: Following Uniswap's September 2020 airdrop—the last major unblocked airdrop—subsequent projects employed geoblocking:
- 1inch (December 2020): Excluded U.S. users
- dYdX (September 2021): Excluded U.S. users
- ENS (November 2021): Excluded U.S. users
This geoblocking trend reflects projects' assessment that airdrop recipients in the U.S. face heightened securities law risk.
Airdrop Legal Risk Factors
Higher Risk:
- Airdrop to presale participants or SAFT holders
- Distribution based on capital contributed (liquidity provision amounts)
- Marketing emphasizing financial returns
- Team retains significant control post-distribution
- Immediate exchange listings for price discovery
Lower Risk:
- Airdrop based on product usage metrics (transactions, governance votes)
- Distribution to diverse, global community
- Emphasis on governance utility in communications
- Meaningful protocol decentralization at launch
- Delayed exchange listings
Tax Implications
Regardless of securities law analysis, airdrops trigger immediate tax obligations:
- U.S. Tax Treatment: IRS treats airdrops as ordinary income at fair market value upon receipt
- Valuation Challenges: Determining FMV for newly launched tokens
- Information Reporting: Form 1099 requirements for U.S. recipients
Compliance Recommendation: Implement KYC for airdrop claims to enable tax reporting and reduce AML risk, though this may conflict with decentralization goals.
Liquidity Mining Programs
Mechanism: Users receive token rewards for providing liquidity to protocol pools or using protocol features.
Legal Advantages:
- Aligns token distribution with genuine protocol usage
- Reduces "investment of money" arguments (users providing service)
- Demonstrates utility-driven token economics
Legal Risks:
- If rewards significantly exceed market rates, may constitute profit-driven investment
- Concentrated farming by sophisticated actors undermines decentralization claims
- May constitute unlicensed money transmission in some jurisdictions
Compound's Pioneering Approach: COMP's liquidity mining launched the "DeFi summer" of 2020, distributing tokens proportionally to interest accrued. This created incentive alignment but also triggered accusations of "yield farming" focused on profit extraction rather than governance participation.
Lockups and Vesting Schedules
Strategic use of vesting reduces securities law risk and supports decentralization claims:
Standard Vesting Structures:
- Team/Advisors: 4-year vest with 1-year cliff
- Investors: 2-4 year vest with 6-12 month cliff
- Treasury: Controlled release through governance proposals
- Community: Immediate unlock or earned vesting through participation
Legal Benefits:
- Demonstrates long-term utility focus over speculative trading
- Reduces market manipulation concerns
- Shows team commitment to protocol development ("efforts of others" counterargument)
- Signals SEC that project prioritizes sustainable decentralization
Uniswap Model: 4-year vesting for all team and investor allocations demonstrated commitment and reduced securities law exposure by showing tokens weren't designed for immediate profit-taking.
Governance Design: Rights, Mechanisms, and Legal Structures
Defining Token Holder Rights
Governance token rights exist on a spectrum from purely advisory to legally binding:
Advisory Governance (Off-Chain Voting)
Structure: Token holders vote on proposals, but execution depends on team/foundation discretion.
Examples: Snapshot voting, forum polls, Discord polls
Legal Considerations:
- Lower securities risk: No guaranteed control reduces "equity-like" characteristics
- Governance theater concerns: If team ignores votes, questions legitimacy of "governance" claims
- Limited liability: Token holders not responsible for protocol actions
Binding Governance (On-Chain Execution)
Structure: Successful proposals automatically execute through smart contracts without intermediary discretion.
Examples: Governor Alpha/Bravo, OpenZeppelin Governor
Legal Considerations:
- Higher securities risk: Binding control resembles shareholder voting rights
- Increased liability exposure: Token holders arguably responsible for approved actions
- Regulatory compliance challenges: Automated execution may violate securities laws if tokens are securities
Uniswap and Compound Models: Both use binding on-chain governance with timelocks, creating enforceable token holder control but increasing securities law exposure.
Voting Mechanisms
Token-Weighted Voting
Structure: One token, one vote
Advantages:
- Simple, transparent
- Aligns economic stake with governance power
- Standard across major DAOs
Disadvantages:
- Plutocratic: Whales control decisions
- Susceptible to governance attacks
- May discourage small holder participation
MakerDAO Reality: Top three MKR holders control 78% of voting power, undermining decentralization claims and creating "efforts of others" securities law concerns.
Delegation
Structure: Token holders assign voting power to delegates without transferring token ownership
Advantages:
- Enables expertise-based governance
- Increases voter turnout
- Preserves economic interests while optimizing decision-making
Legal Considerations:
- Resembles proxy voting in corporate governance
- May strengthen "equity-like" securities arguments
- Creates professional delegate class with potential conflicts
Compound Innovation: COMP pioneered on-chain delegation, allowing anyone to participate in governance by receiving delegated votes—even without owning COMP. This increased participation but also created delegate concentration concerns.
Quadratic Voting
Structure: Voting power increases sublinearly with token holdings (square root)
Advantages:
- Reduces whale dominance
- Encourages broader participation
- Balances plutocratic tendencies
Challenges:
- Complex to implement and explain
- Sybil attack vulnerabilities (splitting holdings across addresses)
- Limited adoption in major DAOs
Proposal Thresholds and Quorum Requirements
High thresholds protect against governance attacks but may entrench control:
Typical Requirements:
- Proposal submission: 0.5-1% of supply delegated
- Quorum: 2-4% of supply participating
- Approval: 50%+ majority
Uniswap: 10 million UNI (1%) to propose, 40 million UNI (4%) quorum Compound: 1 million COMP (1%) to propose, 400,000 COMP (0.4%) quorum
Legal Implications: High thresholds may demonstrate protocol maturity and distributed control, but if a small group consistently meets thresholds, it supports "efforts of others" securities arguments.
Treasury Management
DAO treasuries often hold millions or billions in value, creating significant governance responsibility:
Common Treasury Functions:
- Grant funding for developers and contributors
- Protocol-owned liquidity management
- Strategic investments and partnerships
- Operating expense coverage
Legal Structures:
- Unincorporated DAO: No legal entity, token holders potentially liable as general partners
- Foundation (Cayman, Switzerland): Nonprofit entity holds treasury, executes governance decisions
- DAO LLC (Wyoming, Vermont): Limited liability structure with member protections
- Hybrid: Foundation for treasury, service companies for operations
General Partnership Risk: Courts have concluded that unincorporated DAOs may be general partnerships, exposing large token holders to unlimited personal liability for DAO obligations.
Incorporation Advantages:
- Limited liability for participants
- Tax clarity and reporting structure
- Regulatory compliance framework
- Ability to enter contracts and hold assets
Incorporation Disadvantages:
- Centralization concerns
- Regulatory reporting requirements
- Ongoing compliance costs
- May strengthen securities law arguments
SEC Enforcement: Recent Actions and Patterns
Mango DAO (September 2024)
Facts: Mango DAO and Blockworks Foundation conducted unregistered offer and sale of MNGO governance tokens, raising over $70 million from hundreds of investors worldwide.
SEC Allegations:
- Unregistered securities offering
- Failure to provide required investor disclosures
- Violations of Securities Act registration requirements
Settlement:
- $700,000 civil penalty
- Agreement to destroy MNGO tokens
- Request removal from trading platforms
- Neither admit nor deny findings
Key Lessons:
- "DAO" label doesn't exempt from securities laws
- Governance tokens raising capital are high-risk for SEC scrutiny
- Even decentralized projects face accountability through foundations or identifiable entities
- Settlement required token destruction—severe remedy
BarnBridge DAO (2024)
Facts: BarnBridge offered and sold structured crypto asset products as securities without registration.
SEC Position: Decentralized structure doesn't eliminate securities law obligations.
Implication: DAOs offering yield products or structured instruments face heightened scrutiny beyond governance token analysis.
Enforcement Patterns (2017-2024)
The SEC's crypto enforcement initiative from 2017-2024 established clear patterns:
Common Violations:
- Unregistered securities offerings (Section 5 violations)
- Failure to register as exchanges or broker-dealers
- Misleading statements about regulatory status
- Offering unregistered securities to retail investors
Settlement Terms:
- Civil penalties ($500K-$5M+ for major cases)
- Disgorgement of ill-gotten gains
- Token destruction or delisting requirements
- Undertakings to comply with securities laws going forward
2025 Regulatory Shift: While the Trump administration has adopted a more crypto-friendly posture, Commissioner Peirce's July 2025 statement confirms securities laws still apply. Enforcement volume may decrease, but legal frameworks remain unchanged absent Congressional action.
Legal Costs and Budget Planning
Launching a governance token with proper legal compliance requires significant investment:
Legal Fee Estimates
Basic Compliance (Fair Launch, No Presale): $50,000-$100,000
- Securities law analysis and memorandum
- Token distribution documentation
- Terms of service and user agreements
- Governance framework documentation
- Regulatory risk assessment
Standard Compliance (Hybrid Model with Strategic Sale): $100,000-$200,000
- All basic services
- Regulation D private placement documentation
- Accredited investor verification processes
- SAFT or token purchase agreement drafting
- Multi-jurisdictional regulatory analysis
- Entity formation (foundation or DAO LLC)
Complex Compliance (Multi-Stage Sale, Multiple Jurisdictions): $200,000-$500,000+
- All standard services
- Regulation S international offering documentation
- Multiple legal opinion letters
- Ongoing regulatory counsel
- SEC pre-clearance engagement (if pursuing)
- Exchange listing legal support
Additional Compliance Costs
Tax Planning: $15,000-$50,000
- Token taxation structure analysis
- Entity tax optimization
- Information reporting framework
Entity Formation and Maintenance: $10,000-$50,000 initial, $5,000-$25,000 annually
- Foundation formation (Cayman, Switzerland)
- DAO LLC filing (Wyoming)
- Registered agent and compliance services
KYC/AML Implementation: $20,000-$100,000
- KYC provider integration
- Compliance monitoring systems
- Ongoing screening and reporting
Smart Contract Audits: $50,000-$200,000
- Security audits (separate from legal compliance)
- Formal verification
- Economic modeling
Total Launch Budget
For a well-funded DAO pursuing compliant governance token launch:
Minimum Viable Compliance: $150,000-$300,000 Institutional-Grade Compliance: $400,000-$800,000+
These costs should be viewed as risk mitigation investments. SEC enforcement actions result in penalties often exceeding $1 million, plus reputational damage, exchange delistings, and potential criminal exposure.
Pre-Launch Legal Checklist
Use this comprehensive checklist to assess launch readiness:
Securities Law Analysis
- Conduct thorough Howey Test analysis for your specific token structure
- Document how token design minimizes securities law risk
- Obtain legal memorandum analyzing securities law exposure
- Assess state securities law (Blue Sky) compliance requirements
- Determine if any exemptions (Regulation D, Regulation S, Regulation A) apply
- Evaluate whether SEC pre-clearance or no-action letter is appropriate
- Analyze token functionality to maximize utility arguments
Distribution Mechanics
- Choose distribution method (airdrop, liquidity mining, presale, hybrid)
- Design eligibility criteria for airdrops or allocations
- Implement vesting schedules for team, investors, advisors
- Determine community allocation percentage (recommend 60%+)
- Create transparent token allocation documentation
- Plan distribution timeline and unlock schedule
- Assess need for geoblocking U.S. participants
- Implement KYC/AML procedures if conducting presale
- Coordinate tax reporting mechanisms (1099 forms)
Governance Structure
- Define scope of governance powers (on-chain vs. advisory)
- Establish proposal submission thresholds
- Set quorum requirements for votes
- Design timelock mechanisms for proposal execution
- Create delegation framework if desired
- Document governance process in accessible format
- Establish emergency governance procedures
- Define treasury management governance
- Create proposal templates and guidelines
Legal Entity and Compliance
- Assess whether to form legal entity (foundation, DAO LLC)
- Select appropriate jurisdiction if incorporating
- Establish entity formation with qualified counsel
- Register with relevant regulators if required
- Implement appropriate governance documentation
- Create service agreements for contributors and vendors
- Establish banking relationships (if using legal entity)
- Implement appropriate insurance coverage
Documentation and Disclosures
- Draft comprehensive token documentation (whitepaper, tokenomics)
- Create clear, accurate marketing materials
- Avoid profit-oriented language and predictions
- Emphasize governance utility and protocol functionality
- Provide detailed risk disclosures
- Clarify that tokens may be securities
- Include disclaimers for all jurisdictions
- Document technical specifications and smart contract architecture
Technical Implementation
- Complete smart contract security audits
- Implement governance contract (Governor, timelock)
- Test voting and proposal mechanisms on testnet
- Create user-friendly governance interfaces
- Establish block explorers and transparency tools
- Implement delegation infrastructure
- Create governance participation guides
- Establish analytics and reporting dashboards
Risk Management
- Conduct comprehensive regulatory risk assessment
- Evaluate general partnership liability exposure
- Assess securities law enforcement risk
- Analyze money transmission licensing requirements
- Review AML/sanctions screening obligations
- Assess tax reporting and withholding requirements
- Evaluate potential for governance attacks
- Create contingency plans for regulatory inquiry
Community and Communications
- Develop governance participation education materials
- Create transparent communication channels
- Establish regular governance updates
- Build delegate community and support
- Create proposal discussion forums
- Develop voter participation incentives
- Plan long-term governance evolution roadmap
When to Seek Legal Counsel
While this guide provides comprehensive information, it is not a substitute for qualified legal advice. Consult experienced crypto regulatory counsel when:
Essential Legal Counsel Situations:
- Conducting any token presale or private placement
- Raising more than $1 million through token sales
- Distributing tokens to U.S. persons
- Facing concentration of token holdings among few parties
- Implementing revenue sharing or buyback mechanisms
- Listing tokens on centralized exchanges
- Operating in highly regulated industries (finance, healthcare)
- Receiving regulatory inquiry or investigation
Early Legal Engagement Benefits:
- Proactive compliance is exponentially less expensive than reactive defense
- Legal strategy informs technical architecture decisions
- Proper documentation from inception provides defensibility
- Regulatory relationships can be built before enforcement
- Token economic design can optimize for legal compliance
Looking Ahead: The Future of Governance Token Regulation
Potential Legislative Developments
Federal Stablecoin Legislation: Pending bills may create regulatory clarity for payment tokens, potentially carving out governance tokens from certain requirements.
CLARITY Act: Proposed legislation would establish safe harbor for sufficiently decentralized networks, potentially exempting governance tokens after achieving decentralization thresholds.
Digital Asset Market Structure: Comprehensive regulatory framework bills could create distinct treatment for utility tokens vs. securities tokens.
Regulatory Priorities for 2025-2026
Despite the crypto-friendly administration, expect continued focus on:
- Fraud prevention and investor protection
- Clear disclosure requirements
- Exchange registration and oversight
- Stablecoin regulation and reserve requirements
Best Practices for Regulatory Preparedness
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Build for decentralization from day one: Credible decentralization claims require genuine distributed control.
-
Document compliance efforts: Maintain detailed records of legal analysis, design decisions, and compliance measures.
-
Engage proactively with regulators: Consider SEC FinHub consultations or no-action letter requests for novel structures.
-
Prioritize transparency: Public documentation of governance processes and token economics demonstrates good faith.
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Join industry advocacy efforts: Organizations like Coin Center, Blockchain Association, and DeFi Education Fund shape regulatory outcomes.
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Monitor international developments: EU MiCA regulation, UK framework, and other jurisdictions may provide compliance models.
Conclusion
Launching a DAO governance token requires navigating complex securities laws while preserving the decentralization ethos that makes DAOs valuable. The Howey Test remains the governing framework, and recent SEC enforcement actions against Mango DAO and others confirm that "DAO" labels don't provide regulatory exemptions.
Success requires:
- Thorough securities law analysis specific to your token structure
- Strategic distribution design that minimizes profit expectation arguments
- Genuine governance functionality from launch
- Proper legal compliance including potential entity formation
- Comprehensive documentation of compliance efforts
- Realistic budgeting for legal costs ($50K-$200K+ for proper compliance)
The examples of Uniswap, Compound, and MakerDAO demonstrate various approaches, each with tradeoffs. Uniswap's broad airdrop maximized distribution but created securities law questions. Compound's liquidity mining aligned incentives but attracted profit-focused farmers. MakerDAO's presale structure provided funding but increased securities exposure.
Your DAO's optimal approach depends on funding needs, decentralization goals, risk tolerance, and target community. What remains constant is the need for experienced legal counsel to navigate these decisions.
As the regulatory landscape evolves in 2025 and beyond, DAOs that invest in proper legal compliance position themselves for long-term success, exchange listings, institutional adoption, and—most importantly—avoiding enforcement actions that can destroy projects and expose founders to liability.
About the Author
Need DAO Token Launch Guidance?
Astraea Counsel advises DAOs on governance token launches, securities law compliance, and distribution strategies. Former SEC Honors Attorney with expertise in token offerings and enforcement defense. Explore our Digital Assets & Blockchain services.
Related Resources
- Token Launch Legal Checklist: Avoiding SEC Enforcement - General token launch compliance framework
- DAO Liability After Lido: Why You Need a Legal Wrapper - Legal entity requirements for DAOs
- DeFi Protocol Legal Structure: LLC, Foundation, or DAO? - Entity structure comparison
- DAO LLC Formation Guide: Wyoming DUNA Setup - Step-by-step entity formation
- SEC Crypto Enforcement Defense: Wells Notice Response - If your token faces SEC scrutiny
- Regulatory Compliance Services - Comprehensive securities law compliance
- Contact Us - Discuss your DAO token launch strategy
Disclaimer: This article provides general educational information only and does not constitute legal advice. Token launches involve complex legal issues that vary based on specific facts and circumstances. Consult qualified legal counsel licensed in relevant jurisdictions before launching any token offering.
Sources and Further Reading
Primary Legal Sources
- SEC v. W.J. Howey Co., 328 U.S. 293 (1946)
- SEC v. Barry, No. 22-15445 (9th Cir. 2025)
- SEC, Report of Investigation Pursuant to Section 21(a) of the Securities Exchange Act of 1934: The DAO, Release No. 81207 (July 25, 2017), https://www.sec.gov/litigation/investreport/34-81207.pdf
- SEC, Framework for "Investment Contract" Analysis of Digital Assets (April 3, 2019), https://www.sec.gov/corpfin/framework-investment-contract-analysis-digital-assets
- SEC, Press Release: SEC Charges Entities Operating Crypto Asset Trading Platform Mango Markets (Sept. 20, 2024), https://www.sec.gov/newsroom/press-releases/2024-154
DAO Token Launch Documentation
- Uniswap, Introducing UNI (Sept. 16, 2020), https://blog.uniswap.org/uni
- Compound, Compound Governance (Medium), https://medium.com/compound-finance/compound-governance-5531f524cf68
- MakerDAO, Maker Governance 101, https://makerdao.com/en/governance
Legal Analysis and Commentary
- Lowenstein Sandler LLP, Could Compound's Governance Token COMP Be Deemed a Security? (2020), https://www.lowenstein.com/news-insights/publications/articles/could-compound-s-governance-token-comp-be-deemed-a-security-silver-brannan
- Harvard Law School Forum on Corporate Governance, A Primer on DAOs (Sept. 17, 2022), https://corpgov.law.harvard.edu/2022/09/17/a-primer-on-daos/
- Skadden, Arps, Slate, Meagher & Flom LLP, Howey's Still Here: A Recent Reminder on the Limits of the SEC's Crypto Thaw (Aug. 2025), https://www.skadden.com/insights/publications/2025/08/howeys-still-here
- Cardozo Law Review, Separating Governance Tokens from Securities: How the Utility Token May Fall Short of the Investment Contract, https://cardozolawreview.com/separating-governance-tokens-from-securities-how-the-utility-token-may-fall-short-of-the-investment-contract/
Regulatory and Industry Resources
- Cornerstone Research, SEC Cryptocurrency Enforcement 2024 Update (Jan. 2025), https://www.cornerstone.com/wp-content/uploads/2025/01/SEC-Cryptocurrency-Enforcement-2024-Update.pdf
- Dragonfly, State of Airdrops Report 2025 (March 2025)
- a16z Crypto, Which Tokens Should Include Governance Rights?, https://a16zcrypto.com/posts/article/tokens-governance-rights/
- Legal Nodes, A Legal Guide to Airdrops, Tokens Options and Other Ways of Unpaid Token Distribution, https://www.legalnodes.com/article/unpaid-token-distribution