By Chanté Eliaszadeh | December 18, 2025
In February and March 2025, the Securities and Exchange Commission did something unprecedented in the NFT space: it closed high-profile investigations into OpenSea and Yuga Labs without recommending enforcement action. After years of aggressive enforcement that sent shockwaves through the NFT community, the SEC’s retreat marks a fundamental shift in regulatory approach.
For NFT creators, marketplace operators, and collectors who’ve spent three years wondering whether their digital assets constitute unregistered securities, this represents the most significant regulatory development since the SEC brought its first NFT enforcement action against Impact Theory in August 2023. The cases that weren’t filed tell us as much about regulatory boundaries as the cases that were settled.
But this isn’t deregulation---it’s strategic repositioning. Understanding which NFT projects remain at risk requires analyzing what the SEC learned from its enforcement record, how the new administration is reshaping digital asset policy, and where the regulatory lines are being drawn going forward.
The October 2024 - March 2025 Enforcement Retreat: What Changed
The SEC’s NFT enforcement retreat wasn’t a single announcement but a series of case closures revealing a dramatic policy shift:
February 21, 2025: OpenSea, the largest NFT marketplace by historical volume, announced the SEC closed its investigation without recommending enforcement action1. The SEC had issued a Wells Notice in August 2024, alleging OpenSea operated as an unregistered securities broker by facilitating NFT trades the SEC considered securities transactions. OpenSea had pledged a $5 million creator defense fund anticipating litigation.
March 3, 2025: Yuga Labs, creator of the Bored Ape Yacht Club (BAYC) NFT collection, announced the SEC concluded its three-year investigation without charges2. The probe, launched in October 2022, examined whether BAYC NFTs and the associated ApeCoin (APE) token constituted unregistered securities offerings. The BAYC floor price rose 3.8% on the news, from 13.39 ETH to a local peak of 13.9 ETH.
These closures came amid broader crypto enforcement withdrawals under the new SEC leadership. Acting Chair Mark Uyeda and Commissioner Hester Peirce---who dissented from the Stoner Cats enforcement action and criticized the Impact Theory action---now shape policy through the newly established Crypto Task Force, which Peirce leads3.
The retreat doesn’t erase prior enforcement actions. Impact Theory paid $6.1 million to settle SEC charges in August 2023, and Stoner Cats paid $1 million in September 2023. Those settlements remain precedent. What changed is the SEC’s appetite for pursuing marginal cases where courts might reject its securities theories.
Background: The SEC’s NFT Enforcement Campaign (2022-2024)
To understand the significance of the retreat, you need context on what the SEC was attempting---and where it drew the lines.
The Impact Theory Settlement (August 2023)
The SEC’s first NFT enforcement action targeted Impact Theory, a Los Angeles media company that raised approximately $30 million by selling three tiers of NFTs called “Founder’s Keys” (Legendary, Heroic, and Relentless) from October to December 20214.
SEC’s Theory: The Founder’s Keys were investment contracts under the Howey test because:
- Purchasers invested money expecting profits
- Impact Theory promised to use funds to create content that would increase NFT value
- Value depended on Impact Theory’s efforts (content development, marketing, community building)
- The company structured 2.5% royalties on secondary sales, incentivizing trading
Settlement Terms:
- $6.1 million payment ($5.6 million disgorgement plus $500,000 penalty)
- Destruction of remaining NFTs in Impact Theory’s possession
- Modification of smart contract code to eliminate future royalty payments
- No admission of wrongdoing
Key Lesson: NFTs marketed as investments in a media company’s future success, with promised value appreciation from the issuer’s efforts, are securities.
The Stoner Cats Settlement (September 2023)
Two weeks after Impact Theory, the SEC charged the creator of the Stoner Cats web series---an animated series backed by actress Mila Kunis---with conducting an unregistered NFT offering5.
SEC’s Theory: Similar to Impact Theory, the Stoner Cats NFTs were securities because:
- Marketing emphasized access to exclusive content and community
- Buyers expected NFT value to increase as the show gained popularity
- The creator controlled content development (efforts of others)
- 2.5% secondary market royalties created profit incentive
Settlement Terms:
- $1 million civil penalty
- Commitment to help SEC distribute the penalty to NFT purchasers
- Destruction of remaining Stoner Cats NFTs
- Publication of settlement on social media channels
Dissenting Opinion: SEC Commissioners Hester Peirce and Mark Uyeda dissented. They had also criticized the Impact Theory action weeks earlier, where they questioned applying the Howey test to a creator selling collectibles alongside brand-building promises. As they put it: “We do not routinely bring enforcement actions against people that sell watches, paintings, or collectibles along with vague promises to build the brand and thus increase the resale value of those tangible items.”6 That reasoning foreshadowed the 2025 policy reversal.
Why These Cases Held Up (Legally)
Both Impact Theory and Stoner Cats checked every Howey factor:
- Investment of money ✓ (NFTs sold for ETH)
- Common enterprise ✓ (pooled funds for content development)
- Expectation of profits ✓ (explicit marketing about value appreciation)
- From efforts of others ✓ (issuer controlled content production and marketing)
The settlements provided clarity: if you’re selling NFTs to fund a business venture and marketing them as investments that will appreciate based on your company’s efforts, you’re selling securities. Period.
What Changed in 2025: The Enforcement Calculus Shifted
So why did the SEC close investigations into OpenSea and Yuga Labs after settling structurally similar cases?
1. Skepticism of the Secondary-Market Theory
The SEC’s theory against OpenSea---that marketplace facilitators are securities brokers when they enable trading of NFTs initially sold as securities---rested on an unsettled question: whether a token that was sold as part of an investment contract at issuance remains a security when it later trades on a secondary market, divorced from the original offering.
That question divided courts in the broader crypto enforcement campaign. In SEC v. Ripple Labs, the Southern District of New York drew a line between Ripple’s institutional sales (which the court treated as investment contracts) and its “programmatic” sales to anonymous buyers on exchanges (which the court held were not), reasoning that secondary-market purchasers had no expectation of profit derived from Ripple’s efforts7. The SEC’s marketplace theory ran straight into that distinction. Rather than litigate it on unfavorable facts, the SEC withdrew. This is classic regulatory litigation strategy: don’t hand a court the chance to set adverse precedent on a theory you need elsewhere.
2. Decentralization and the “Efforts of Others”
Yuga Labs presented a harder case than Impact Theory or Stoner Cats. By the time the SEC’s investigation matured:
- BAYC had become a globally recognized brand (less dependent on Yuga Labs’ day-to-day efforts)
- Ownership was distributed across thousands of holders
- Value derived substantially from community status and brand recognition
- ApeCoin governance had transitioned to the ApeCoin DAO
The closure suggests implicit recognition that, as a project’s value detaches from the issuer’s ongoing managerial efforts, the Howey test’s “efforts of others” prong weakens. That concept traces to former Corporation Finance Director William Hinman’s 2018 “sufficient decentralization” speech---though, as discussed below, that was a staff speech expressing personal views, not Commission guidance, and the idea has since been carried into formal interpretation8.
3. Political and Leadership Changes
The new administration installed Acting Chair Mark Uyeda, who had dissented from the SEC’s NFT enforcement strategy. The Crypto Task Force, led by Commissioner Hester Peirce, signaled openness to carving NFTs out of securities regulation through exemptive relief or interpretive guidance9.
In March 2025, Commissioner Peirce stated: “I think we’ll see that we could do it on NFTs, as well. We could have done that a long time ago.” She clarified that truly unique art NFTs would likely be exempt, though a “tokenized security” structured as an NFT would remain regulated10.
4. Resource Allocation and Priorities
The SEC’s Enforcement Division has limited resources. Pursuing NFT cases against decentralized projects with ambiguous securities status diverts resources from clear fraud cases. With high-profile crypto fraud prosecutions ongoing (FTX, Celsius, Genesis), the SEC is prioritizing obvious misconduct over marginal securities theories.
The Howey Test Applied to NFTs: Drawing the Line
The retreat doesn’t mean NFTs are unregulated. It clarifies where lines exist.
When NFTs Are Securities (High Risk)
Investment NFTs with these characteristics remain securities:
| Factor | High-Risk Indicators |
|---|---|
| Marketing Language | ”Investment opportunity,” “expected appreciation,” “profit potential,” “ROI,” “exclusive access to future profits” |
| Roadmap Dependency | NFT value explicitly tied to issuer’s future development efforts, product launches, or business milestones |
| Pooled Funds | Proceeds used to fund a common enterprise (game development, content creation, business operations) |
| Profit Features | Revenue sharing, dividend-like distributions, profit participation, staking rewards from issuer treasury |
| Secondary Royalties | High royalty percentages (>5%) that incentivize issuer to promote trading |
Example (Impact Theory Model): “Buy our Founder’s Key NFT to support our media company. As we create hit shows, your NFT will increase in value. You’ll also get exclusive access to future content and community events tied to our success.”
Result: This is a security. You’re investing in Impact Theory’s business with expectation of profit from their efforts.
When NFTs Are NOT Securities (Lower Risk)
Collectibles and utility NFTs with these characteristics are likely NOT securities:
| Factor | Lower-Risk Indicators |
|---|---|
| Marketing Language | ”Digital art,” “collectible,” “membership,” “community access,” focus on aesthetic or cultural value |
| Intrinsic Utility | NFT provides immediate functionality independent of issuer (game assets, event tickets, membership access) |
| Decentralized Value | Value derives from scarcity, artistic merit, cultural significance, or community status---not issuer’s efforts |
| Minimal Royalties | Low or zero secondary market royalties (0-2.5%) that don’t drive economic model |
| Completed Project | Artwork/utility delivered at mint; no ongoing development roadmap creating profit expectations |
Example (Bored Ape Yacht Club Model): “Buy this unique digital artwork from our limited collection of 10,000 pieces. Join our community of holders. Each Ape is one-of-a-kind and serves as your membership to exclusive events.”
Result: This is likely NOT a security (as evidenced by the Yuga Labs investigation closure). Value comes from scarcity, community status, and artistic merit---not Yuga Labs’ ongoing efforts.
The Critical Distinction: Consumptive vs. Investment Intent
Courts are increasingly focusing on why purchasers buy NFTs, not just what issuers promise.
The NBA Top Shot litigation against Dapper Labs sharpened the “consumptive utility” question: when purchasers buy NFTs for the experience---collecting, displaying, using in games---rather than as investments, does Howey still apply11?
This creates a practical framework:
Art/Collectible NFTs: Lower risk when marketed for aesthetic appreciation, cultural significance, or community membership.
Utility NFTs: Lower risk when they provide immediate, functional value (game items, event access, software licenses) that exists regardless of issuer’s future efforts.
Fractionalized NFTs: HIGH RISK. The EU’s MiCA regulation treats fractionalized NFTs as fungible crypto-assets subject to regulation, not as the exempt unique items12. US regulators take a similar view: fractionalizing a collectible can reintroduce the very profit-from-others’ efforts that whole collectibles lack (more below).
Membership/Access NFTs: MEDIUM RISK. If membership value depends on issuer’s ongoing efforts to create experiences, events, or content, securities risk increases. If membership is primarily social/community-based, risk decreases.
Utility NFTs vs. Investment NFTs: Safe Harbor Analysis
Let’s apply this framework to common NFT categories:
Profile Picture (PFP) Collections
Low Risk Examples:
- Fixed-supply art collections (10,000 pieces) with no ongoing development
- Community-focused with minimal issuer involvement post-mint
- Value from scarcity, social signaling, and artistic merit
- Examples: CryptoPunks (post-launch), Bored Apes (current state)
High Risk Examples:
- PFP collections marketed as investments in the creator’s brand-building
- Explicit roadmaps promising value appreciation from issuer’s marketing efforts
- Revenue sharing or profit participation features
- Examples: Collections promising “metaverse integration,” “brand licensing deals,” or “exclusive profit opportunities”
Gaming NFTs
Low Risk Examples:
- In-game items providing immediate gameplay utility
- Value tied to gameplay functionality, not game developer’s future efforts
- Tradeable on secondary markets but used primarily for playing
- Examples: Axie Infinity assets (when used for gameplay), Gods Unchained cards
High Risk Examples:
- “Play-to-earn” models where NFTs are explicitly marketed as income-generating investments
- NFT sales funding game development with promised value appreciation as game improves
- NFTs marketed as profit-sharing mechanisms in game economy
- Examples: Games that market NFTs as “investments in our game’s success”
Membership/Access NFTs
Low Risk Examples:
- Event tickets providing access to specific performances/conferences
- Lifetime membership to existing clubs, facilities, or services
- Access rights that don’t depend on issuer’s ongoing efforts to create value
- Examples: Concert NFT tickets, gym membership NFTs (if gym already operational)
High Risk Examples:
- Membership NFTs to clubs or experiences that don’t yet exist
- Access to “future benefits” dependent on issuer’s development efforts
- Membership with profit participation or revenue sharing
- Examples: “Buy this NFT to access our future restaurant/club/resort” (Impact Theory model)
Art NFTs
Low Risk Examples:
- Digital artwork sold for aesthetic appreciation
- Limited editions by recognized artists
- Marketing emphasizes artistic merit, not investment potential
- No ongoing royalties or revenue sharing
- Examples: Beeple one-off pieces, generative art from established artists
High Risk Examples:
- Art NFTs marketed as investments with expected appreciation
- Art tied to an artist’s brand-building roadmap with explicit profit expectations
- Pooled funds used to promote the artist, increasing NFT values
- Examples: “Invest in my art career by buying these NFTs; as I become famous, they’ll appreciate”
Marketplace Compliance Requirements
OpenSea’s investigation closure doesn’t mean marketplaces are in the clear---it means the SEC is refining its approach.
Current Marketplace Landscape (2025)
Major NFT Marketplaces:
| Platform | Fee Posture | Key Features | Regulatory Stance |
|---|---|---|---|
| Magic Eden | Varies by chain/collection | Multi-chain (Solana, Ethereum, Polygon, Bitcoin Ordinals); rewards program | ’Diamonds’ rewards non-tradeable (avoiding securities treatment) |
| OpenSea | Reduced under OS2 redesign | Largest historical volume; Ethereum-focused | Wells Notice received (Aug 2024), investigation closed (Feb 2025) |
| Blur | Low/competitive | Pro trader focus; high-volume rewards | Competing for market share; not yet targeted |
Marketplace fee structures have compressed sharply under competitive pressure and shift frequently---check each platform’s current fee page before relying on a specific number.
Compliance Best Practices for Marketplaces
1. Know Your NFT (KYN) Policies
Marketplaces should implement screening to identify high-risk securities-like NFTs:
- Review marketing materials for investment language
- Flag collections with profit-sharing or revenue distribution
- Monitor for explicit investment promises or roadmap-dependent value
- Consider restricting clearly investment-oriented NFTs
2. Clear User Disclaimers
- “NFTs on this platform may have varying legal classifications”
- “We do not verify that NFTs are not securities”
- “Users are responsible for understanding legal status of NFTs they buy/sell”
- “This platform does not provide investment advice”
3. Avoid Broker-Dealer Activities
The SEC’s OpenSea theory rested on broker-dealer registration requirements. Marketplaces should:
- Operate as technology platforms, not intermediaries
- Avoid custody of user assets (non-custodial wallets only)
- Don’t provide investment advice or recommendations
- Don’t selectively promote NFTs based on investment potential
4. Creator Royalty Policies
High secondary royalties (>5%) suggest issuers have profit incentives to drive trading, supporting securities classification. Marketplaces can:
- Cap royalty percentages (2.5% standard emerging)
- Require transparency in royalty structures
- Allow users to opt out of royalty payments (controversial but increasingly common)
5. Jurisdictional Limitations
- Geofence US users if offering high-risk NFTs
- Implement IP blocking for sanctioned jurisdictions
- Comply with state money transmitter laws where applicable
- Monitor OFAC sanctions lists
Creator Responsibilities: Structuring Compliant NFT Projects
If you’re launching an NFT project in 2025, here’s how to minimize securities risk:
Step 1: Marketing Audit (Most Critical)
Prohibited Language:
- “Investment,” “ROI,” “profit,” “returns,” “appreciation”
- “Our success will make these more valuable”
- “Early investors will benefit”
- “Funding our business through this sale”
Acceptable Language:
- “Collectible digital art”
- “Membership to our community”
- “Access to [specific utility]”
- “Limited edition, unique pieces”
- “Support our artistic/creative work”
Action: Review ALL marketing materials---website, Discord, Twitter, whitepaper---and eliminate investment-focused language.
Step 2: Utility vs. Speculation
Design NFTs with immediate, non-speculative utility:
- Art: Focus on aesthetic value, not price appreciation
- Gaming: Emphasize gameplay functionality, not asset values
- Membership: Deliver community access immediately, not “future benefits”
- Access: Provide specific, existing experiences---not promises
Red Flag: If your NFT’s value depends entirely on what you’ll build in the future, it’s likely a security.
Step 3: Roadmap Management
Low-Risk Approach:
- Complete core functionality BEFORE minting
- Treat post-mint developments as “surprises” or “community initiatives,” not promises
- Don’t tie NFT value to your execution of a roadmap
- Position ongoing work as artist/creator freedom, not contractual obligations
High-Risk Approach:
- Publish detailed roadmaps with phases tied to NFT value
- Market NFTs as “investments in our vision”
- Promise specific deliverables that will increase NFT values
Step 4: Tokenomics and Royalties
Royalty Best Practices:
- Keep secondary royalties at 2.5% or lower
- Don’t market royalties as your business model
- Consider zero royalties for maximum regulatory safety
- Avoid profit-sharing or revenue distribution mechanisms
High-Risk Features:
- Staking rewards paid from issuer treasury (looks like dividends)
- Profit participation from your business revenues
- Buyback programs or floor price guarantees
- Fractionalization (creates fungible interests that can be securities)
Step 5: Decentralization Planning
From Day One:
- Distribute NFTs broadly (avoid concentrated holdings)
- Build community ownership of direction
- Transition governance to holders when feasible
- Reduce issuer’s ongoing efforts as value driver
Goal: If you disappeared, would the NFTs retain value based on community, scarcity, and cultural significance? If yes, you’re in safer territory.
NFT Launch Compliance Checklist
- Marketing materials reviewed for investment language (none present)
- Whitepaper emphasizes utility/art, not investment returns
- Roadmap (if any) positioned as aspirational, not value-driver
- NFTs provide immediate utility or aesthetic value at mint
- No profit-sharing, revenue distribution, or dividend-like features
- Secondary royalties ≤ 2.5% (or zero)
- No fractionalization of NFTs
- Legal counsel reviewed structure for securities issues
- Terms of service include “not an investment” disclaimers
- Community guidelines prohibit investment-focused speculation
- Team has plan for decentralization over time
State Law Considerations Beyond Securities
Even if your NFT isn’t a federal security, state laws may apply:
1. Gambling and Sweepstakes Laws
Issue: NFTs with randomized traits or “loot box” mechanics may constitute gambling in some states.
Compliance:
- Ensure “no purchase necessary” alternative entry methods
- Don’t market random traits as “winning” or “jackpots”
- Avoid explicit odds-based marketing (e.g., “1% chance of rare trait”)
- Consult gaming law counsel for play-to-earn mechanics
High-Risk States: Nevada, New Jersey, Pennsylvania (strict gambling laws)
2. Consumer Protection Laws
Issue: False advertising, deceptive practices, or failure to deliver promised utility.
Compliance:
- Deliver on explicit promises (don’t overpromise)
- Provide clear refund policies if NFT utility fails
- Respond to consumer complaints promptly
- Avoid “rug pull” scenarios where you disappear post-mint
Enforcement: State attorneys general increasingly active in crypto/NFT consumer protection.
3. Intellectual Property Licensing
Issue: NFT purchasers often misunderstand IP rights they’re buying.
Compliance:
- Clearly state what IP rights transfer with NFT (if any)
- Separate artwork ownership from commercial use rights
- Use standardized licenses (e.g., CC0, limited commercial use)
- Address derivative works and brand usage
Common Misunderstanding: “I own the NFT” ≠ “I own the copyright.” Be explicit.
4. Money Transmitter Licensing
Issue: Platforms that hold customer funds or facilitate fiat-to-NFT transactions may need state money transmitter licenses.
Compliance:
- Use non-custodial models where possible
- Don’t hold user funds
- Partner with licensed payment processors for fiat
- Consult money transmitter counsel for marketplace platforms
Related Reading: Money Transmitter Licensing Guide
International NFT Regulations
European Union: MiCA Regulation
The EU’s Markets in Crypto-Assets (MiCA) regulation became fully effective December 30, 202413.
NFT Treatment:
- Unique NFTs: Exempt from MiCA (not considered crypto-assets)
- Large collections: May be considered fungible if issued in large series
- Fractionalized NFTs: Explicitly covered as crypto-assets
- “Utility” exception: NFTs providing genuine utility (not investment) likely exempt
Key Principle: Simply adding a unique identifier isn’t enough---true uniqueness and non-fungibility required.
Future Regulation: European Commission tasked with comprehensive NFT assessment and potential legislative proposal by 2026.
United Kingdom
Current Status: No specific NFT regulation; case-by-case analysis under existing securities and financial promotion rules.
Approach: Wait-and-see, learning from EU’s MiCA implementation.
Recommendation: UK NFT projects should consult UK legal counsel on Financial Conduct Authority (FCA) jurisdiction.
Key Takeaway for US Projects
If operating internationally:
- EU presence requires MiCA analysis (especially for collections/fractionalized NFTs)
- UK requires FCA financial promotion compliance
- Asia-Pacific jurisdictions vary widely (Singapore progressive, China restrictive)
- Geofencing may be necessary for high-risk NFT models
Best Practices for NFT Projects Going Forward
Based on the enforcement retreat and settlements, here’s your strategic roadmap:
For New NFT Projects (Pre-Launch)
1. Structure as Art/Collectible First
- Lead with artistic merit, cultural value, or community membership
- Relegate any utility to secondary benefits
- Never lead with investment potential
2. Complete Before You Mint
- Deliver core functionality at launch
- Don’t sell NFTs to fund development
- Post-launch work is bonus, not obligation
3. Decentralize Early
- Broad distribution from day one
- Community governance where feasible
- Reduce team’s role as value driver over time
4. Conservative Tokenomics
- Low/zero royalties
- No profit-sharing or revenue distribution
- Avoid staking rewards from issuer treasury
5. Legal Review
- Securities law analysis before launch
- Marketing materials compliance review
- Terms of service with proper disclaimers
- Ongoing monitoring of regulatory developments
For Existing NFT Projects (Post-Launch)
If You Have Securities Risk Factors:
1. Cease Investment Marketing
- Remove roadmap promises tied to value
- Stop emphasizing “holders will profit from our work”
- Reframe communications around community/culture
2. Reduce Ongoing Obligations
- Complete promised roadmap items or pivot to “community-led”
- Transfer governance to DAO if feasible
- Minimize team’s role in value creation
3. Modify Royalty Structures
- Reduce secondary royalties to 2.5% or lower
- Consider eliminating royalties entirely
- Update smart contracts if possible
4. Consider Registration or Exemption
- Consult securities counsel about Reg D, Reg A+, or Reg CF
- Evaluate emerging exemptive frameworks as they take shape
- Evaluate cost-benefit of compliance vs. restructuring
5. Monitor Task Force Guidance
- SEC Crypto Task Force developing digital asset frameworks
- Commissioner Peirce suggested exemptive relief possible14
- Position for compliance as rules clarify
For NFT Marketplaces
1. Implement Risk-Based Screening
- Flag collections with clear investment language
- Require creator representations about securities status
- Consider restricting highest-risk NFTs
2. Enhance User Disclosures
- “We don’t verify legal status of NFTs”
- “Some NFTs may be securities”
- “Consult legal/tax advisors”
3. Stay Non-Custodial
- Don’t hold user funds or assets
- Facilitate peer-to-peer transactions only
- Avoid broker-dealer activities
4. Monitor Regulatory Developments
- Track SEC guidance on marketplace regulation
- Engage with Crypto Task Force comment processes
- Join industry associations for coordinated advocacy
5. Build Compliance Infrastructure
- KYC/AML for high-value transactions
- OFAC sanctions screening
- Transaction monitoring for suspicious activity
- Legal counsel on retainer
Looking Ahead: The Regulatory Roadmap for NFTs
Based on SEC statements and Task Force priorities, here’s what to expect:
Near term: Task Force Guidance
- Clearer factors for NFT securities analysis
- Potential exemptive relief for art/collectible NFTs
- A possible safe harbor for “truly decentralized” NFTs
- Marketplace registration guidance
Ongoing: State-Level Activity
- State securities regulators coordinating NFT oversight
- Consumer protection enforcement continues
- Money transmitter licensing for NFT platforms
International Harmonization:
- EU MiCA comprehensive review (2026)
- Potential US-EU coordination on NFT frameworks
- UK likely follows EU lead with modifications
The Bottom Line
The SEC’s enforcement retreat isn’t capitulation---it’s recalibration. The agency concluded that:
- Secondary-market securities theories rest on unsettled ground
- Decentralized projects don’t fit traditional Howey analysis
- Art/collectible NFTs deserve different treatment than investment contracts
- Resources are better spent on clear fraud than marginal cases
But the core principle remains: if you’re selling NFTs as investments in your future efforts, you’re selling securities. That hasn’t changed. What’s changed is the SEC’s willingness to pursue ambiguous cases.
For NFT creators and marketplaces, the path forward is clear:
- Structure NFTs as art, collectibles, or functional utility---not investments
- Eliminate investment marketing and promises of value appreciation
- Build decentralized communities where value comes from culture, not your efforts
- Stay under 2.5% royalties and avoid profit-sharing features
- Monitor Task Force guidance and position for compliance
The NFT market revival opportunity is real. Projects that embrace these principles will be positioned to thrive in the new regulatory environment. Those that ignore the lessons of Impact Theory and Stoner Cats do so at their own peril.
Update---March 2026: The SEC and CFTC Classify NFTs as Non-Securities
The following development post-dates this article’s original December 18, 2025 publication and is added here as an update.
On March 17, 2026, the SEC and CFTC jointly issued an interpretive release---Release No. 33-11412---that did, at the Commission level, what this article predicted the Crypto Task Force would eventually reach: it placed NFTs outside the securities laws as a matter of formal agency interpretation15.
The release establishes a five-category taxonomy for crypto assets: (1) digital commodities (e.g., Bitcoin and Ethereum), (2) digital collectibles, (3) digital tools, (4) stablecoins, and (5) digital securities. The analysis turns on the transaction, not the asset in the abstract.
The second category is the one that matters here. “Digital collectibles”---the release names NFTs expressly, along with art, music, trading cards, and in-game items---are not securities where their value derives from artistic, entertainment, social, or cultural significance and supply-and-demand dynamics, rather than from the essential managerial efforts of others. That is the art-versus-investment line this article has drawn throughout, now stated as the agencies’ own interpretation rather than inferred from a pattern of closed investigations. The release supersedes the 2019 Corporation Finance “Framework” and the Hinman staff speech as the working source of the decentralization and “efforts of others” analysis.
Two cautions carry forward. First, fractionalization. The release notes that “the offer and sale of a digital collectible that is fractionalized could constitute the offer or sale of a security because it may involve essential managerial efforts from which a purchaser would reasonably expect to derive profits.” That is a “could/may,” not a categorical rule---but it confirms that dividing a collectible into fractional interests can pull it back across the securities line, consistent with the MiCA treatment discussed above. Second, the release is an interpretation, not a notice-and-comment rule or an exemptive order. As of this update, no NFT-specific exemptive relief or safe harbor has issued; the clarity here is interpretive, and the transaction-level Howey analysis still governs the hard cases.
The practical takeaway is unchanged, and now better supported: structure for the collectible category, keep value tied to art, scarcity, and community rather than your own efforts, and treat fractionalization as the move that converts a clean collectible into a securities question.
Navigating NFT Securities Compliance
Astraea Counsel advises NFT creators, platforms, and marketplaces on securities law compliance, project structuring, and regulatory strategy. Chanté’s experience as a former SEC Honors Program intern in the SEC’s Cyber Unit informs how she advises NFT clients on regulatory risk and defensible structures.
Need NFT legal guidance? Contact us to discuss your project.
Related Resources
- Crypto Enforcement Tracker (2024-2026) - The SEC and CFTC enforcement data behind this retreat: an action-by-action table, penalty totals, and the Gensler-to-Atkins reversal
- SEC Crypto Enforcement Defense - Responding to Wells Notices and SEC investigations
- Token Launch Legal Checklist - Comprehensive securities compliance for token offerings
- The SEC’s Crypto Pivot - Understanding the broader regulatory shift
- Digital Assets & Blockchain Practice - Full-service legal counsel for crypto companies
Disclaimer: This article provides general information for educational purposes only and does not constitute legal advice. NFT regulation is evolving rapidly, and securities analysis is highly fact-specific. Consult qualified legal counsel for advice on your specific NFT project or marketplace.
Footnotes
-
OpenSea announced on Feb. 21, 2025 that the SEC informed the company it was closing its investigation and did not intend to recommend enforcement action. OpenSea CEO Devin Finzer, Statement on X (Feb. 21, 2025), https://x.com/dfinzer/status/1893086281300582772; see also Daniel Kuhn, OpenSea Says SEC Has Closed Its Investigation, CoinDesk (Feb. 21, 2025). ↩
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Yuga Labs, Statement on the Conclusion of the SEC Investigation (Mar. 3, 2025) (announcing the SEC closed its investigation into Yuga Labs after more than three years, without charges); see Andrew Hayward, Bored Ape Creator Yuga Labs Says SEC Closing Investigation in “Huge Win” for NFT Sector, Decrypt (Mar. 3, 2025), https://decrypt.co/308539/bored-ape-creator-yuga-labs-says-sec-closing-investigation-in-huge-win-for-nft-sector (reporting the closure and a 3.8% rise in the BAYC floor price, from 13.39 ETH to a local peak of 13.9 ETH). ↩
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SEC, “SEC Crypto 2.0: Acting Chairman Uyeda Announces Formation of New Crypto Task Force,” Press Release 2025-30 (Jan. 21, 2025), https://www.sec.gov/newsroom/press-releases/2025-30. The Task Force is led by Commissioner Hester M. Peirce and is charged with developing “a comprehensive and clear regulatory framework for crypto assets.” ↩
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SEC, “SEC Charges LA-Based Media and Entertainment Co. Impact Theory for Unregistered Offering of NFTs,” Press Release 2023-163 (Aug. 28, 2023), https://www.sec.gov/newsroom/press-releases/2023-163. Impact Theory settled charges for $6.1 million ($5.6 million disgorgement plus a $500,000 civil penalty); it was the SEC’s first NFT enforcement action. ↩
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SEC, “SEC Charges Creator of Stoner Cats Web Series for Unregistered Offering of NFTs,” Press Release 2023-178 (Sept. 13, 2023), https://www.sec.gov/newsroom/press-releases/2023-178. Stoner Cats 2 LLC agreed to pay a $1 million penalty and destroy remaining NFTs. ↩
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SEC Commissioners Hester M. Peirce and Mark T. Uyeda, “NFTs & the SEC: Statement on Impact Theory, LLC” (Aug. 28, 2023), https://www.sec.gov/newsroom/speeches-statements/peirce-uyeda-statement-nft-082823. The commissioners dissented from the Impact Theory enforcement action, writing: “We do not routinely bring enforcement actions against people that sell watches, paintings, or collectibles along with vague promises to build the brand and thus increase the resale value of those tangible items.” They reiterated their concerns in dissenting from the Stoner Cats action two weeks later. ↩
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SEC v. Ripple Labs, Inc., 682 F. Supp. 3d 308 (S.D.N.Y. 2023). The court distinguished Ripple’s institutional sales (investment contracts) from its “programmatic” secondary-market sales to anonymous buyers (not investment contracts), reasoning that programmatic purchasers could not reasonably expect profits from Ripple’s efforts. That institutional/secondary-market split---not any adverse ruling in SEC v. Coinbase---is the better support for skepticism of the marketplace-broker theory. The SEC’s parallel case against Coinbase, No. 23-cv-4738 (S.D.N.Y. filed June 6, 2023), was voluntarily dismissed with prejudice by joint stipulation on Feb. 27, 2025 as a policy decision tied to the Crypto Task Force’s formation, not the product of a court ruling against the SEC. See SEC, Press Release 2025-47 (Feb. 27, 2025). Notably, the SEC’s earlier Coinbase ruling cut the other way: on Mar. 27, 2024, Judge Failla denied Coinbase’s motion for judgment on the pleadings and largely upheld the SEC’s Howey theory. SEC v. Coinbase, Inc., 726 F. Supp. 3d 260 (S.D.N.Y. 2024). ↩
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William Hinman, Director, SEC Division of Corporation Finance, “Digital Asset Transactions: When Howey Met Gary (Plastic)” (June 14, 2018), https://www.sec.gov/newsroom/speeches-statements/speech-hinman-061418. Hinman articulated the “sufficient decentralization” concept: as a network becomes sufficiently decentralized, the Howey test’s “efforts of others” prong may no longer apply. The remarks were a staff speech expressing personal views, not Commission guidance, and the SEC later distanced itself from them in SEC v. Ripple. The decentralization concept is now reflected in formal interpretive guidance (see Release 33-11412, infra note 15). ↩
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SEC Commissioner Hester M. Peirce, Remarks at the SEC Crypto Roundtable (Mar. 21, 2025). Peirce indicated the Task Force could address NFTs and suggested art NFTs might be excluded from securities classification, while a “tokenized security” structured as an NFT would not be carved out. ↩
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SEC Commissioner Hester M. Peirce, “Bees, Ts, and NFTs: Remarks at the Coin Center Dinner” (Sept. 25, 2025), https://www.sec.gov/newsroom/speeches-statements/peirce-remarks-coin-center-dinner-092525. Peirce used hypothetical NFT characters to illustrate stakeholders in the crypto policy debate. ↩
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Friel v. Dapper Labs, Inc., No. 21-cv-5837 (S.D.N.Y.). On Feb. 22, 2023, the court denied Dapper Labs’ motion to dismiss, allowing securities claims tied to NBA Top Shot “Moments” NFTs to proceed and noting marketing materials with “rocket ships and stock market ‘up’ emojis” that created profit expectations. That was a pleading-stage ruling, not a merits holding. Dapper Labs subsequently settled the action for approximately $4 million (preliminary approval in late 2024), so the “consumptive utility” question it raised was never resolved on the merits. See Daniel Kuhn, Dapper Labs Settles NBA Top Shot Moments Lawsuit for $4 Million, The Block (2024). ↩
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European Union, Regulation (EU) 2023/1114 on Markets in Crypto-Assets (MiCA), art. 2(3)—(4) & recitals 10—11 (effective Dec. 30, 2024), https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32023R1114. MiCA excludes unique, non-fungible crypto-assets from its scope but treats fractional parts of an NFT and large series/collections (which indicate fungibility) as covered crypto-assets; a mere unique identifier is insufficient (substance over form). ↩
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European Commission, “Questions and Answers: Regulation on Markets in Crypto-Assets (MiCA)” (Dec. 2024), https://finance.ec.europa.eu. MiCA’s market-abuse and crypto-asset-service-provider titles became fully applicable Dec. 30, 2024; genuinely unique, non-fungible crypto-assets are excluded, while fractional NFTs and collections creating fungibility are covered. ↩
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SEC Commissioner Hester M. Peirce, Remarks at the SEC Crypto Roundtable (Mar. 21, 2025). Peirce stated: “I think we’ll see that we could do it on NFTs, as well. We could have done that a long time ago,” signaling that exemptive or interpretive NFT guidance could follow. ↩
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SEC & CFTC, Joint Interpretive Release No. 33-11412 (Mar. 17, 2026); see SEC, Press Release 2026-30, “SEC Clarifies the Application of Federal Securities Laws to Crypto Assets” (Mar. 17, 2026), https://www.sec.gov/newsroom/press-releases/2026-30-sec-clarifies-application-federal-securities-laws-crypto-assets. The release establishes a five-category taxonomy (digital commodities, digital collectibles, digital tools, stablecoins, digital securities) and states that digital collectibles---expressly including NFTs---are not securities where their value derives from artistic, entertainment, social, or cultural significance rather than the managerial efforts of others. It further notes that a fractionalized digital collectible “could constitute the offer or sale of a security because it may involve essential managerial efforts from which a purchaser would reasonably expect to derive profits.” The release is an interpretation, not a notice-and-comment rule or exemptive order. ↩